WHAT CHOOSING BELLA CASA PARTNERS MEANS TO OUR OVERLOOK CLIENTS
UNMATCHED ANALYSIS OF THE MICRO-MARKET APPLICABLE TO OVERLOOK
THE "HOUSE OF BCP" PROCESS FOR SUPERIOR VISUAL PRESENTATION OF YOUR HOUSE TO BUYERS
Simply put, a Bella Casa Partners house looks visually more appealing to buyers than competing houses they will also see in their house search. Our superior visual presentation, coupled with concierge-style service, unmatched knowledge and analysis of the micro-market applicable to Overlook, and our targeted investments in your house, are the reasons why we consistently obtain a higher sale price in fewer days for our Overlook clients.
This approach has resulted in our Overlook clients placing their trust in Bella Casa Partners as the top selling agent within Overlook year after year.
We couple superior visual presentation of your house with BCP's other guiding principles to help each client meet their house selling objective:
- Deliver Concierge-style service by investing more time and effort to get you to your objective. We always work to surpass what agents typically do – and often fail to do – for their clients.
- Invest our own capital for targeted upgrades that maximize the appeal of your house to buyers.
- Apply smart-business principles, analysis, and planning to achieve your objective and lessen the uncertainty and stress throughout the process. Hope and luck are not a substitute for a well thought-out, well-executed plan to drive to each client's objective. BCP continually analyzes the micro-market applicable to Overlook houses to identify trends and the comparable houses that our client's house will compete against in the minds of buyers. BCP's unmatched knowledge of this micro-market has been instrumental in our ability to consistently obtain higher sale prices for our Overlook clients than for similar houses sold with agents who lack this level of analysis and insight of the proper market valuation for Overlook houses.
The photos and videos below show how visually impactful the Bella Casa Partners approach makes Overlook houses appear to potential buyers, which is the best way to drive those buyers to choose our client's house for their purchase.
In the menu at the top of this page, you can also see the property websites for some of our current and past Overlook houses. These websites show how Bella Casa Partners uses both visual elements and the written word to create an integrated presentation that tells the story of the house to prospective buyers.
WHAT IS THE "HOUSE OF BCP" PROCESS? HOW DOES BELLA CASA PARTNERS CREATE A SUPERIOR VISUAL PRESENTATION OF YOUR HOME?
The most essential step to obtaining a higher price in fewer days is how your house appears to buyers online - in photos or a video walkthrough. If a buyer develops an emotional expectation or connection with your house through the photos or video, your house is well positioned to be chosen by a buyer to be their next home.
However, great house photos do not just happen. Instead, great house photos are the intended result of your agent understanding the importance of photos in the house buying process, putting in the time and hard work necessary to create the scenes that "Tell the Story" of the house, and using a talented professional photographer who can best present the selling features and appeal of the house.
At Bella Casa Partners, we ensure that your house presents as a standout property with maximum visual impact to buyers through a combination of:
- Attention to detail in how the house looks down to the minor details that motivate buyers;
- Using professional interior design resources to identify the best furnishing options and house colors to create an emotional attachment with buyers. BCP can arrange and add the finishing details that complete the picture in a single living space or throughout the house.
- BCP can fully furnish an entire house from the "House of BCP" interior design collection. Research by the National Association of Realtors shows that 50% of houses that are empty or ineffectively furnished when listed sell for 5-10% less than houses with high-end furnishing presentation.
- BCP will make sure our client's house presents to buyers with maximum visual effect, whether that means fully furnishing a 4000 sq.ft. city home, a townhouse, or a condo. You can view some of the many examples of BCP's full furnishing efforts in Overlook at: 5260 Winter View.com, 5278 Morning Mist. 6213 Split Creek, 6254 Split Creek, 5267 Morning Mist, 5265 Cozy Glen, & 6259 Split Creek; and
- Professional, best-in-class photography and video featurette of the house for all our marketing efforts, along with a dedicated property address website to present your house to buyers.
We work tirelessly to ensure our houses have more perceived tangible and intangible value in the minds of potential buyers than the comparable houses in the relevant micro-market. Our objective is to make each client’s house more memorable to buyers than other houses they see, both online and when viewed in person.
Bella Casa Partners, LLC © 2014-2021. All rights reserved.
Bella Casa Partners™ is an agent team of KW United Alexandria-Kingstowne. Office located in Alexandria, Virginia. 703-562-1800. Each office is independently owned and operated. If you are currently under a brokerage agreement with another agency, this is not a solicitation. Information is deemed reliable but not guaranteed. All properties are subject to prior sale, rental, or other disposition.
Bella Casa Partners™ is a trademark of Bella Casa Partners, LLC. The KW logo is a trademark of KELLER WILLIAMS® real estate brokerage. © 2014-2022 Bella Casa Partners, LLC. (License No. 0226031610).